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Financial Awareness Foundation

Both William Howard, CFP and Jeff Clark, CFP are Ambassadors for The Financial Awareness Foundation.

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Background

As a 501(c)(3) nonprofit organization, the Financial Awareness Foundation was established to significantly improve financial awareness and financial literacy.

The Foundation serves as a nonpolitical “financial awareness advocate” for the general public, the financial service and nonprofit professionals and their organizations, educational institutions, employers, and municipalities.

MISSION:

Our mission is to significantly help solve a major social problem dealing with the lack of financial awareness and financial literacy. We believe that teaching financial literacy and the essential principles of smart financial management are very important. This gives people the tools to address everyday financial decisions in a more informed manner and have the best possibilities to reach and maintain their personal and family financial goals, financial freedom and security, while advancing their philanthropy.


CORE VALUES:


Public Service – Serve as a nonpolitical “financial awareness advocate” to the general public providing them with the financial principles so they can make better every day financial decisions throughout their lives.

Knowledge - Encourage and support financial education to improve financial awareness and financial literacy.

Collaboration - Recognize, promote, and unite the lead financial service and nonprofit associations/organizations that are championing improving financial awareness and financial literacy with other associations, organizations, nonprofits, educational institutions, companies, firms, and individual efforts.

Diversity – Promote cultural diversity within the financial services professions to better serve a diversified public.

Ethics – Encourage ethical behavior within financial service professions, nonprofits, and the business world.Leadership Role
We are taking an active leadership role to recognize the organizations and their professionals that are championing improving financial awareness and financial literacy. We are then uniting them with other associations, organizations, nonprofits, educational institutions, municipalities, and employers to actively focus their vast community resources into a growing concentrated personal finance content media blitz campaign every six months through the strategic venues of:

Valentino Sabuco, CFP®, AEP®
Executive Director & Publisher
The Financial Awareness Foundation

The Social Challenge

A VERY BIG SOCIAL CHALLENGE THAT REQUIRES ATTENTION NOW!

With so many people on the verge of running out of money before their life expectancy, many families burdened with large amounts of student loans and other forms of debt, and more than half of our adults not having up-to-date estate and financial plans to protect themselves and their families, we have a serious problem. This lack of financial awareness and financial literacy places a huge and growing amount of pressure on families and friends, employers, nonprofits, as well as the governments. This is not just a domestic epidemic, it is an international one!


Do You Realize?

• It is estimated that more than 50% of out adult population (120 million Americans) do not have an up-to-date estate plan to protect themselves, and their family's assets.

• The majority of the adults in the US that reach the age of 70 are almost out of money, but have life expectancies well into their mid-80's and maybe into their 90's. That's disastrous. Who will be responsible for them? The choices are few, family and friends, nonprofits and people with money, and the government as a final safety net.

• Too many young people and their families are burdened with excessive education debt and other forms of debt. Student loan debt exceeds $1.3 trillion and is the 2nd largest class of consumer debt after mortgages; members of the class of 2016 graduated with an average of $37,000 in student loan debt.

• It is estimated that more than 50% of our adult population (120 million Americans) do not have an up-to-date estate plan to protect themselves, and their family's assets. This can lead to a significant and unnecessary shrinkage of family assets and an enormous waste of time and resources at the most inopportune time. Financial and estate planning is not just for the wealthy it's important for everyone.

Additionally, we have just entered into the greatest wealth transfer in history. An estimated $59 trillion - divided among heirs, charities, estate taxes and estate closing costs - will be transferred from 116 million American households from 2007 to 2061. Without some financial and estate planning a significant amount these assets will be wasted, with much of the remaining assets not going to the right person(s) or organization(s), and or not used as intended.

THE MASTER PLAN AND HOW EVERYONE BENEFITS

There is a real solution to this lack of financial awareness and financial literacy epidemic that revolves around the education of the people to the essential principles of smart personal financial management while motivating them to take appropriate actions.

The Distinguished Co-Honorary Chairs for the 2017 Improving Financial Awareness & Financial Awareness Movement.

Representing Academia Thought Leadership, Patricia D. White, JD, Dean of the University of Miami School of Law. Her legal career spans four decades as an -attorney and an educator. Dean White is transformative and a visionary; and the National Jurist Magazine named her as one of the most influential people in legal education in 2015, 2014, and in 2013. She was the first woman law school dean in Arizona and the longest serving one in the history of Arizona State University's Sandra Day O'Connor College of Law. Since taking over as Miami Law's 11th dean in 2009, White has established the Law Without Walls program, which links students and faculty from 23 academic institutions around the world to examine issues and develop new solutions in legal education and practice; and Legal Corps, a novel fellowship program that places new law school graduates in nonprofit and public sector organizations across the nation, and the globe. She earned her B.A., M.A., and J.D. degrees at the University of Michigan and has been widely published in prominent law journals in the areas of tax law, bioethics, philosophy of law, legal education, and torts.

Representing Financial and Legal Services Thought Leadership
John A. Warnick
, JD, CEO & Founder of the Purposeful Planning Institute. Along with his duties as the CEO of PPI, John A. is a practicing estate planning attorney who balances his enthusiasm for tax savings with in-depth discovery and purposeful questions to ensure the planning is congruent with his client’s core values. John A. delivers workshops across the country for estate planning attorneys and financial planners sharing the six paradigms of Purposeful Planning and Seven Keys of the Purposeful Trust and Gifts. Received his BA magna cum laude from Brigham Young University and his JD from George Washington University with honors, and has authored two BNA (Bureau of National Affairs) Tax Management portfolios and many other professional articles.

Representing News Media Thought Leadership
Randy A Fox, -
Editor in Chief of Planned Giving Design Center a national website and newsletter for philanthropic advisors. Randy’s exceptional ability to make the most complex and technical materials clear and relevant has given him the opportunity to have been a regular contributor to numerous publications such as CCH’s Journal of Practical Estate Planning and its “Money and Meaning” column, Cutting Edge Current magazine, Giving: Philanthropy for Everyone, Worth Magazine, Research Magazine, The Illinois State Bar Associations Of Counsel, the Chicago Daily Law Bulletin, Law Firm Benefits, and The American Medical Association’s News. Randy also co-foundered and is an active principle of Life Legacy Case Design, a back office for professional advisors engaged with high net worth families, and EzCharitable, an online philanthropic giving training resource for professionals. He’s past president of the Board of the International Association of Advisors in Philanthropy and recipient of the 2015 Fithian Leadership Award.

Representing Nonprofit / Charitable Gift Planning Community Thought Leadership Michael Kenyon, President and CEO of the National Association of Charitable Gift Planners the leading organization setting standards, providing education, resources and advocacy for charitable gift planners. He oversees the CGP Indianapolis based staff and a national network of over 100 councils and 8,000 CGP members promoting the value of charitable gift planning to legislators in D.C. and nationally speaks on the role of advocacy in the nonprofit sector.

Also joining our distinguished co-honorary chairs in The Improving Financial Awareness & Financial Literacy Movement in supporting, and actively participating in National Financial Literacy Month eachApril and National Estate Planning Awareness Week in October are leading financial service and nonprofit professionals and their organizations, educational institutions, employers, municipalities, the press media, and other concerned organizations and individuals.

The Goals

 • Substantially improve financial awareness and financial literacy across all ages, incomes and demographic groups.
• Alert the public why having a current and up-to-date financial and estate plan is an important financial responsibility not only to themselves but to their families, loved ones, and their philanthropy.
• Inform and educate the general public, in an entertaining format, to the essential principles of smart personal financial management.
• Motivate the public to take action to get and keep their financial house in order with up-to-date estate and financial plans.
• Guide the public in finding the right professionals to cost effectively help establish and keep their financial and estate plans up-to-date.
• Help educate financial service and nonprofit professionals and their organizations to better serve their clients, the general public, and potential donors.

The Strategy
The strategy is to touch the vast majority of the general public and the financial service and nonprofit professionals at least twice a year with a subtle concentrated personal finance content media blitz through the strategic venues of:

• National Financial Literacy Month (NFLM - April)
• National Estate Planning Awareness Week (NEPAW - 3rd Week in October)

We understand that this is a massive undertaking. As we move into the 8th year of the Improving Financial Awareness & Financial Literacy Movement it’s being accomplished through leading:

  • Financial service associations and their members
  • Nonprofit associations and their members
  • Financial service professionals and their companies
  • Nonprofits
  • Employers
  • Technology companies
  • Educational institutions
  • Government entities
  • News media

that are using theses semi-annually strategic venues to share educational and motivational high quality personal finance content with their associates and the general public during this concentrated personal finance content media blitz.

This is supplemented throughout the year with the develop and delivery of exceptional educational content and tools to the general public and to financial service and nonprofit professionals and their organizations, and educational institutions that support the general public’s financial and estate planning and charitable planning needs.

This is a winning approach to solving a major social challenge

  • Families benefit by learning the essential principles of smart personal financial management so they can make better informed every day financial decisions, and have the best opportunities to reach and maintain their personal financial freedom, security and advance their personal philanthropy.
  • Employers benefit from having employees who are less stressed, happier and more productive.
  • Financial institutions and their professionals benefit by acquiring new business from more informed and motivated clients.
  • Nonprofits benefit with increased donations, planned gifts, alternate beneficiary selections and bequests from more informed and motivated donors and volunteers.
  • Philanthropists benefits by helping to solve a major social problem that leads to better world.
  • Universities benefit by having alumni, faculty and staff who are less stressed, happier and more productive and more philanthropic.
  • The news media benefits by providing its audience with timely valuable information.
  • Municipalities benefit by having happier and financially successful constituents, and a reduced strain on social welfare services.
  • Everyone actually benefits with a stronger and financially sound economy.

Together we have the potential to help solve a major social challenge by advancing and contributing to one of the most broad-based, multifaceted moments for improving financial awareness and financial literacy while advancing philanthropy.

The Financial Awareness Foundation Ambassador

We have a VERY BIG social challenge that requires immediate attention

With so many people on the path to or verge of running out of money before their life expectancy, many families burdened with large amounts of student loans and other forms of debt, and more than half of our adults (120 million-poor to wealthy) not having up-to-date estate and financial plans to protect themselves and their families, we have a serious problem. This lack of financial awareness and financial illiteracy epidemic places a HUGE growing amount of pressure on families and friends, employers, nonprofits; as well as the ultimate safety net – the state and federal government.

Please click here to learn about the ambassador program


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